The Advertising Standards Authority has criticised the Sunday Telegraphfor promoting a "free" giveaway of a Doctor Who audiobook when in fact many members of the public were likely to have to pay £12.99 to receive it by post.
A front-page flash in the Sunday Telegraph said "Free Inside: Dr Who Audiobook read by David Tennant". Inside the newspaper, further details were given including that it was a two-part story with a coupon that could be redeemed at WHSmith for the second CD in the Telegraph on Monday. Coupons could then be collected throughout the week and could be redeemed by post.
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